1. Help Improve Your SEO
Google is the leader in search results rankings. They control the algorithms that determine which pages show up first when searched. Posting and sharing content on this platform makes it easier for your content to be indexed by Google. The more content you have indexed, the more valuable Google perceives your site, thus the more boost in rankings you are likely to receive.
Therefore, wouldn’t it make sense to create a profile on the platform that determines your rankings? We think yes.
2. Help Make Google Smarter
Google is getting deeper vision into how individual users share and discuss things on the internet. In the past, it had a limited vision of this. Now Google can own the complete picture. When placing recommendations on the results pages or looking for a certain page to promote, Google will now know which of your friends you trust and listen to the most.
3. Help Get Your Content Shared
Google’s version of the “like” button is the +1 button. Installing this social sharing button on your website or blog helps increase the chances that your content will generate additional shares. followers and readers. Tying your website, blog or landing page back to your G+ page can incrase the likelihood of your page being read by as much as 3.5 times. That’s a lot of traffic potential!