An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image. You may be thinking, “Wait, I… Continue reading HOW INFOGRAPHICS HELP SEO
Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including… Continue reading BASICS OF ADVERTISING AND PROMOTIONS
When I speak about branding it’s not uncommon for people to mistake their logo as their “branding”. Your logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognitionof your business and the services or products that you offer. Before beginning the… Continue reading What Role Does Your Logo Play in Your Branding Strategy?
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer.… Continue reading BRANDING